The bond between the artisanal couture and Venice has very deep roots, that inspired and influenced the fashion history since the 300s.
Venice, celebrated already back in the 1590, in the work of Cesare Vecellio “Habiti antichi et moderni”, as “miracle of the world”, “mirror of beauty”, “example of good costume”, has always related its values, cultural and social ideals and schemes, to the history of fashion and costume.
Customs have often been a reflection of the dynamics of the society of the time, of the commercial exchanges that the Venetian Republic, Serenissima, held, feeding a breath of free and maverick air, of which Venetian Men and Women have been protagonist, without suffering from the rigid clothing laws existing elsewhere.
The art of couture has thus been a way to express freedom of expression,
extended to all the social classes.
I think that Venice has always been cutting-edge, starter of new tendencies, an incentive to creativity, expressed through the art of costume, the Carnival one, up to the contemporary fashion.
I always heard the calling of history, since I was a kid, and as a vocation, I cultivated the love for the creative arts. Just naturally, I found my way, taking a role in keeping tailoring alive, starting form the tradition, ending up to revisit it with a contemporary look, strong of that maverick attitude natural to us, Venetians.
I achieved my dream to open a tailor’s shop in Venice in 1994, also the year the Il Ballo del Doge was born, because I think that just “being” without “being creative” is impossible, and being able to be creative, keeping alive an artisanal tradition, that history designed as “art”, has been since the beginning, a mission and a gift.
My tailor’s shop in Venice, that seems more a house than a laboratory, gets alive every morning with the arrival of my seamstresses. The first appointment of the day is always with them, around the big table, between sketches of dresses and costumes, fabrics and cloths, chenille sticks, lace, pearls, pins and scissors. In the background the familiar noise of the sewing machines and the skein of thread unscrolling with relentless rhythm, while every gown takes shape: the theatrical costumes, the bride dresses, the velvet and silky hand printed fashion collections, the soirée dresses.
Also in the busiest moments. When the hours of the day and night seem not to be enough to complete a hand made creation in every single detail, my tailor’s shop is for me the place where I feel closer to my true self – the place where the hands are at work to give real concrete shape to an idea.
When I am asked to tell more about my productive process, in the realization of my creations, I shyly say that for me tailoring is a constant “work in progress”, because nothing that I see “completed” is ever actually reproducing exactly what I had in my mind at the beginning. Somebody may interpret this discrepancy as approximation, but nothing of all this is casual: it is instead, the luxury to keep my creativity and fantasy free, free to make, remake, add, take off, step by step while an article takes shape, allowing me to see any new evolution it may have, until the “picture” materializes to my eyes, ready to tell its story.
In a period where “productivity” seems not to be able to detach from the factor of time, I could probably define myself, ironically, a maverick of economy, but I have such a deep respect for the values of the hand made that I think it is due to convey to every creation an indelible and peculiar tract, a signature unique in its genre.
Where you can find my fashion creations
In my boutique VENETIA AT Piazza San Marco, in the heart of Venice!
San Marco, Frezzeria 1286
tel: (+39) 041 5224426
Order your taylor made fashion creation
Send an email or call +39 041 2413802
Bear in mind that my fashion products are worldwide shipped!